My Company is Missing the Train

That would be the clue train.

{interjection} This is the first time since last Tuesday that I have actually felt energetic and not in a bad mood. Those of you who know the details will be able to make the connection {interjection}

I know I am far behind the times. but I am finally catching up. I have been missing the train as well.

The Cluetrain Manifesto is a set of 95 theses (yes, the same number as Martin Luther), on how the Internet is changing how companies communicate with the people they are connected to.

Interestingly enough dome of the new things the organization I work for is now trying to do that I was opposed to seem to be somewhat on track with cluetrain:
#68 The inflated self-important jargon you sling around—in the press, at your conferences—what's that got to do with us?

(Actually I would say that our jargon was not self-important, just jargon, but maybe I am wrong)

Others, not so much:
#64. We want access to your corporate information, to your plans and strategies, your best thinking, your genuine knowledge. We will not settle for the 4-color brochure, for web sites chock-a-block with eye candy but lacking any substance.

#65 We're also the workers who make your companies go. We want to talk to customers directly in our own voices, not in platitudes written into a script.

Some we have always been doing correctly:
#45 Intranets naturally tend to route around boredom. The best are built bottom-up by engaged individuals cooperating to construct something far more valuable: an intranetworked corporate conversation.

and need to keep doing so, in order to avoid:
#44 Companies typically install intranets top-down to distribute HR policies and other corporate information that workers are doing their best to ignore.