Living Your Tagline

As many of you probably know, I don't believe much in taglines, and brands, and logos, and all that other worthless junk.

So imagine my surprise when a car company  (of all things) has an advertisement that positively reflects their tagline.

Getting off Metro at Union station tonight, I saw a new set of advertisements for Toyota.  They gave a number, and then two things that people could easily associate with, followed with a piece of trivial material about their own company. (e.g. 7: Number of white stripes on the flag, number of Harry Potter Books (Yea! by the way -- very exciting newsday), mpg for our stupendously ugly vehicles (in case you didn't know what SUV stood for))

One of the ads had a fairly large number.  And one of the two pieces of information associated with it was number of kilometers to the moon (I will forgive them that the distance to the moon is actually variable).

No US car company would do that.  They all are stuck on some illogical  measurement system.

Moving Forward -- take us with you.  Maybe someday we really can catch up to the rest of the world.