Everything Must Change

I really don't understand change for the sake of change. Yes, there is good change and there is bad change (even if I don't own a car, I agree that if traffic lights never changed their would be problems)

In my mind there are some things that shouldn't change. The should remain the same. In perpetuity if you will.

Today I learned that there is a good chance that the name of a periodical that I read will change. No great answer given for a name change. In fact the new name (or potential new name) sounds fairly pathetic.

My only guess is that they are dumbing it down so that the comatose that can only understand monosyllabic words can at least read the title.

I know I will be less likely to what was once a quality publication if it has a stupid name.